Absolut: It's in our spirit
Client: Absolut | 2020
Despite being the most connected generation ever, Gen Zers are also the loneliest generation. 80% of them reported feeling lonely in 2019. This disconnection is made worse in 2020, aka the year of lockdowns and living virtually.
That’s why to relaunch Absolut Vodka globally and relate to Gen Z, we looked optimistically into the future to remind this lonely generation to come out and connect meaningfully #IRL after Covid-19 lockdowns are lifted.
Because we now know that even the most epic Zoom parties or immersive AR concerts can never replicate the feeling of face-to-face connections. Relaunching the iconic vodka brand globally from Singapore. Shot virtually during the lockdown, via 3 different countries, with half of the talents in different locations, leading to an end result comprising of 2D, 3D animation, and live-action.
A content ecosystem of over 400 assets, spanning film trailers, GIFs, memes, character backstories, and bespoke movie posters.
Launched across the UK, China, Germany, Italy, Spain, Sweden, Ireland, Netherlands, Romania, Thailand, Morocco, Serbia, Hong Kong and South Africa. Next year, the campaign will roll out to Brazil, Mexico, South Korea, the Persian Gulf, SSA, Chile, Greece, Croatia, Latvia and Colombia.
Backstories
The One Show - Merit - Design (Craft - Animation)
Creative Circle Awards - Gold - Film
Creative Circle Awards - Silver - Film and Branded Content
Creative Circle Awards - Silver - Design Craft (Illustration)
Creative Circle Awards - Bronze - Film and Branded Content (Art Direction)
AdStars - Gold - Film Craft
AdStars - Bronze - Branded Entertainment Videos
AdStars - Crystal - Film (Drinks sector)
