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Nike Play New
Client: Nike Mexico | 2021
Nike Play New
A new storytelling platform built to recognise, celebrate,
and empower athletes and a new generation of creators.
To help Nike celebrate women who are changing the game, we create an
ecosystem of short-form content that bring the two worlds of sports and art together.
Featuring sportswomen who are finding new ways to play and creators
who are telling stories in unique ways.
These fearless changemakers are now inspiring the next generation to Play New.




An ecosystem of content





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